Book Review: Advice you need to hear if your business isn’t social media savvy!

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Social Media for the Executive by Brian Boyd

Advice you need to hear if your business isn’t social media savvy!

In Social Media for the Executive, Brian Boyd, writes in a simple, straight-forward manner. He gives no-nonsense advice with real world examples of how his firm has helped his clients improve their business with a better social media platform.

He highlights his Three C’s of Success and explains what social media can do for you. He lays out a strategy based on goals, content, influence and how to form relationships to keep people returning. He explains strategy from business to business organizations to non-profit charity organizations and how each can utilize some of the same principles to gain success.

His advice is something that every business person should heed to succeed in the digital age.

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